Make the best talent yours

Our range of Attract services are designed to help you and your brand stand out to attract the very best talent. Whether it’s supporting some inward reflection to really hone and build your employer brand, designing a creative campaign to fulfil a specific requirement, or helping you with the administrative elements of creating your vacancies, Shorebird is by your side and as involved as you need us to be.

 
  • To attract the best candidates, your reputation matters and this means in the job market too. There has to be appeal and a desire to work for you because applicants see that you’re a great employer. It’s no longer good enough to just have an external brand – you also need a compelling employer brand. We can help you define and articulate your brand and culture to make sure you have the competitive edge when it comes to applicant attraction.

    We can help you with:

    • Defining your employee journey
    • An Employee Value Proposition
    • Cultural and behavioural models
    • Your employer brand and brand toolkits
    • Your recruitment proposition
    • Setting measurable metrics and KPIs
  • Thanks to the web and social media, jobseekers are becoming increasingly more sophisticated with access to far more information about your company than ever before. Get ahead of their expectations with a dedicated careers website where you can control and manage your positioning as well as directly promote all of your current opportunities. We can help put you back in charge to tell the story of why people should want to work for you, encouraging interaction with your company across a range of technology platforms.

    We can help you with:

    • Showcasing your employer brand, culture and values
    • Vacancy promotion
    • Social media integration
    • Accessibility compliance
    • Mobile optimisation
    • SEO and analytics strategy
  • In an ever-more crowded market place, it’s critical that your vacancies stand out for the right reasons to attract the desired calibre of candidate. Whether undertaking volume recruitment or looking at individual, specialist roles, we can design tailored strategies and campaigns that utilise the right channels for your business in a cost-effective way. From job boards and targeted advertising to social media and email alerts, we will recommend and deliver the right approach to ensure your vacancies stand out from the crowd and attract the best possible people.

    We can help you with:

    • On and offline candidate attraction strategies
    • Media planning
    • Social media usage
    • Targeted applicant and candidate communications
    • Creative advertising design and copywriting
    • Guerrilla campaigns
  • Once you’ve agreed your attraction strategy, executing it in the right way is essential to ensure its success. Many job boards and online recruitment sites have specific requirements regarding how your information must be submitted and social media sites are fraught with pitfalls if posts are badly timed, inappropriately written or lacking in critical information. At Shorebird we can leverage our sector relationships and expertise to deliver your advertising strategy, ensuring that you maximise your coverage and therefore potential applicants.

    We can help you with:

    • Online advert placement with leading job boards
    • Social media posting
    • Bespoke campaigns with online partners
    • Advert placement with niche and specialist media