Your employees are your reputation

Our range of Engage services are designed to help you engage not just potential employees but also your existing ones. Proactive and engaging two-way communication should be the at the foundation of your corporate strategy and at Shorebird, we can help you ensure it’s getting the focus it needs to keep you as an employer of choice and a great place to work.

 
  • Employees increasingly want more than just a job – they want to know that they are working for an employer that reflects their own values and beliefs. Having a clearly defined identity and attractive culture that embraces personal development has never been more important. We can help you define and articulate your internal brand in a way that complements and supports your external and employer brands to ensure you have maximum engagement with your new hires.

    We can support you with:

    • Comprehensive visual systems
    • Internal brand guidelines
    • Identity toolkits
    • Organisational purpose
    • Cultural and behavioural models
    • The onboarding journey
  • With a growing expectation of information at our fingertips, a company intranet can be an effective way of ensuring that your employees have access to all of the information they need. More than just document storage, a well-constructed intranet can engage and motivate your teams by providing news, corporate updates, information about products and services as well as an opportunity to interact across roles and departments. We can help you build a collaborative internal platform that really brings your culture and working practices to life regardless of physical location.

    We can support you with:

    • Defining the purpose and scope
    • Mapping the user journey
    • Setting up document storage and sharing
    • Integrating the onboarding phase
    • Promoting company news and updates
    • Advertising internal vacancies
  • Communication is easy; it’s effective communication that is much harder. Internal business communication often misses the mark of being a two-way, interactive channel that allows your employees to feel part of your business. For new starters, this is especially important as they look to integrate themselves with new ways of working and adapt to your culture. We can help you build strategies and tactical delivery plans to ensure that regardless of tenure, your people feel engaged, informed and part of your business.

    We can support you with:

    • Strategy development
    • Events management
    • Literature and branded merchandise
    • Banner stands, posters and graphics
    • Document template design
    • Intranet and careers website design
  • Social media is a powerful way in which potential applicants and employees can understand and engage with your company in a more informal way. Individuals now expect to be able to interact with you in real time and will not be shy about sharing their views online of the experience they have had. There are many ways in which you can integrate the right social channels into your business communications without compromising your commercial interests. Our knowledge and expertise will help you understand the options and design an approach that lets you feel in control.

    We can support you with:

    • Auditing your current presence
    • Redesigning your social media strategy
    • Providing guidance on content requirements
    • Planning the schedule
    • Training your team
    • Ensuring legal compliance
  • Companies are increasingly realizing the benefit of actively seeking feedback to drive ongoing improvements. Applicant feedback during the life cycle of recruitment can give a powerful insight into how your employer brand is landing in real terms, whilst stakeholder insight can ensure that you are able to understand and respond to any key issues whilst proactively protecting your brand. We believe feedback is a gift and will work with you to embrace a culture that strives for continuous development.

    We can support you with:

    • Feedback on the application and interview process
    • Insight into your on boarding process
    • Data regarding job satisfaction
    • Annual and ‘pulse’ engagement surveys
    • Industry bench marking
    • Industry/sector/employee research